Built on supply-chain clarity,
not intermediary margins.

Anish  ·  Founder & Director  ·  Vedra Exports  ·  Kanpur, U.P.

Vedra Exports was founded on a single insight: Kanpur has been manufacturing equestrian goods for European brands for thirty years — and the margin gap between Indian production cost and European retail price has never been justified by quality. It has been justified by opacity.

“I know the mill, the fabric cost, and the lead time before most European buyers have replied to their sourcing emails.”

Kanpur is India's foremost equestrian manufacturing cluster — rug makers, saddlers, webbing suppliers, and Aligarh's hardware trade all operate within a 200km radius. Vedra is built directly on top of that cluster, with verified supplier relationships across fabric, hardware, and trim. No agents. No intermediaries.

Before founding Vedra, Anish gained operational experience at one of the world's largest organisations — learning how best-in-class businesses manage the balance between speed, quality, and cost at scale. That discipline now sits at the centre of how Vedra operates: clear lead times, documented quality standards, and pricing that reflects actual production cost rather than guesswork.

With the India–EU Free Trade Agreement (effective January 2026) reducing EU import duty on Indian equestrian textiles to 0% — against 12% on Chinese-origin goods — Vedra offers European buyers a structurally superior sourcing position, backed by transparent pricing and documented compliance.